About

Decades ago, I embarked on a career in magazine publishing. During my tenure, I wrote sales presentations, press releases, media kits, special advertising sections, promotional material, custom invitations, and curated elaborate events, client entertaining opportunities, editorial appearances, sales training programs. A career in publishing sharpened my organizational skills and reenforced the importance of wearing many hats, while cementing my passion for writing.

While taking time to raise our three children, I launched a food blog, Sly Rooster, as a means to create community, share recipes and indulge in my passion for the written word. My personal style has always been to write in a genuine, spoken voice, and if you visit slyrooster.com my hope is that you find the content both relatable and inspiring. Plus, you’ll learn a whole lot more about me.

My interest in college essay writing evolved over the four years I spent helping our children navigate their application process. Stepping into the role of college counselor (not the most enviable position when it comes to helping your own kids). I combed through university websites, absorbed application advice on social media, ordered books from college essay specialists, participated in spirited “to submit test scores or not” debates, and reached out to generous experts, such as, Philip Weisgold, Assistant Head of Upper School for Student Affairs and Co-Director of College Counseling, Bullis School; Debbie Pine, Co-Founder, Capital Educators; Kari Wislar, Partner, Crossroads College Consulting; and Nichole Bernier, Editorial Director and Communications Consultant, to name a few. In the end, I found that I had accumulated an incredible amount of knowledge on what makes an application stand out and how the personal statement can be used to that end.

With our children successfully launched (a graduate of Bucknell University, a junior at Lehigh University and a second-year at University of Virginia), I am motivated to help students present themselves in the best possible light to college admissions teams. I absolutely love working with young people, and as a mother, I appreciate the value of allowing parents to remove themselves from the equation. The college process can be tricky but I have found that outsourcing this one critical element can alleviate some of the stress.

I would be honored to work with your students, to help them find their unique voice and express themselves in the best possible way. Everybody has a story, let’s get to work!

–Dani Rasmus Crichton